About Us

Mission

The Alianza por una Vida Saludable is a Mexican food industry initiative that promotes the adoption of healthy life styles amongst the population, based on the two components of energy equilibrium: an accurate diet and the daily practice of physical activity.
Vision

The adoption of a healthy lifestyle calls for a multi-factorial and multi-sector approach. Adequate and available information, infrastructure, products and services are indispensible to provide individuals the means to adopt healthy lifestyles along with the active and responsible participation of the public, private and social sectors, as well as the individuals’ decisive action.

Principles

The World Health Organization defines health as a state of complete physical, mental and social wellbeing, not merely the absence of disease or sickness, and the union of these factors conform the basis of a healthy lifestyle.

Drawing on this reference, the performance of the Alianza por una Vida Saludable is guided by these ten principles:

  1. The populations’ health is an indispensable component for development; a healthy population is the base for a prosperous society.
  2. The origin of excess weight and obesity is multi-factorial; its solution as well. The multi-factorial characteristic of the problem calls for integral and coordinated actions.
  3. The active participation of the public, private, and social sectors is required.
  4. Nurture and education are essential to accomplish a healthy lifestyle.
  5. An adequate state of health includes a healthy body mass; thus, it is necessary to maintain the energetic equilibrium.
  6. Food in itself is neither good nor bad, but healthy and unhealthy habits are.
  7. The daily practice of physical activity is indispensable to maintain an adequate state of health.

Objectives

The main objective of the Alianza por una Vida Saludable is to be an important actor in the development of public and private policies, based on scientific evidence, and to efficiently communicate the importance of adopting a healthy lifestyle among the population. Also, it foments its integrants to adopt practices geared towards the innovation and growth of the food industry in order to satisfy the demands of the Mexican consumer.

In line with its objectives, the Alianza por una Vida Saludable proposes the following:

  1. To raise awareness among the population about the importance of adopting healthy lifestyles and foment a culture of prevention and individual responsibility to procure health.
  2. To actively participate in decision-making instances regarding nutrition and physical activity, in which all the sectors are represented, to focus on health issues through a multi-factorial approach.
  3. To prioritize and gain the attention of children and adolescents, since it is in these stages of life when eating and physical activity patterns are adopted and forged.
  4. To consolidate a responsible industry in order to maintain the development of improved products and services by providing more information and supporting actions that foment healthy lifestyles.
  5. To foment consumer information, because the only way to improve lifestyle quality is through the adoption of healthy habits.
  6. To promote an active civil society, crucial in fomenting the population to acquire healthy lifestyles.